Julian Santos, a youthful candidate for a seat to represent a populous South Florida district in the Florida Senate in the 2018 elections, sought a palm card to hand out at public events and a door-hanger “leave behind” for canvassers during the primary round of balloting. Incorporating the campaign’s existing brand identity and preliminary messaging, these bilingual (English-Spanish) materials needed to quickly convey Julian’s close ties to the area and his campaign priorities in a positive and inspiring way.
